2019-2020 College Catalog

Marketing Specialist TCC

Program Description (Major Code: MS21)

When you surf the web, watch television or flip through the pages of a magazine, you'll probably encounter the influence of the advertising and marketing industry. This program prepares you for a career as a Marketing Specialist in the advertising and marketing industry. Marketing specialist helps companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products. Do not sit on the sideline! Marketing Specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you are looking for a lucrative job with room for growth, consider a certificate as a marketing specialist.

Admissions Requirements

  • Must be 16 years of age
  • Completion of high school diploma or GED and submission of official transcript required to apply
  • Achievement of minimum program admission scores in Reading, English, and Math
  • Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services

Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

Course Outline


Occupational Courses (9 Credits)

MKTG 1100Principles of Marketing


MKTG 1160Professional Selling


MKTG 1190Integrated Marketing Comm.


Occupational Course Option – Select one of the following (3 Credits)

MKTG 1210Services Marketing


MKTG 2000International Marketing


MKTG 2180Principles Of Sports Marketing


MKTG 2300Marketing Management


MKTG 2500Exploring Social Media


HRTM 1201Hospitality Marketing


COSM 1120Salon Management


DMPT 2115Advertising&Promotional Design


Total Credit Hours: 12

Minimum Program Length in Semester Terms: 1 Credit

Estimated Program Cost: $2,110