2019-2020 College Catalog

Small Business Marketing Manager TCC

Program Description (Major Code: SB51)

If you have any intentions of starting, operating or managing a business, this is the right opportunity for you. This program prepares you for the day-to-day responsibilities of small business managers that can be found in nearly any industry. You may think this is simple, however being a Small Business Manager entails more than any simple term can describe. Regardless of the industry or the size of the small business, a small business manager's job includes having a understanding of the company's business model, finances, human resources, and the market conditions. These professionals serve as the face of the business and are responsible for creating business relationships with vendors, suppliers, distributors, and customers. This is the right opportunity for you if you want to increase your business knowledge, organizational skills, leadership abilities, supervisory skills and abilities to market and operate a company.

Admissions Requirements

  • Must be 16 years of age
  • Completion of high school diploma or GED and submission of official transcript required to apply
  • Achievement of minimum program admission scores in Reading, English, and Math
  • Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services

Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

Course Outline


Occupational Courses (15 Credits)

MKTG 1100Principles of Marketing


MKTG 1130Business Regs and Compliance


MKTG 1160Professional Selling


MKTG 1190Integrated Marketing Comm.


MKTG 2010Small Business Management


Minimum Program Length in Semester Terms: 2 Credits

Estimated Program Cost: $2,811