2020-2021 College Catalog

MKTG 1210 Services Marketing

This course provides students with skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include: skills to effectively communicate with customers developing rapport with customers problem-solving in customer service telephone skills sales skills in the service environment managing the difficult customer and managing the multicultural customer. Computer-Based Training (CBT) is used to allow students to practice skills using simulated business situations.