2020-2021 College Catalog

Marketing Specialist TCC

Marketing Specialist TCC (Major Code: MS21)

Program Description

When you surf the web, watch television or flip through the pages of a magazine, you'll probably encounter the influence of the advertising and marketing industry. This program prepares you for a career as a Marketing Specialist in the advertising and marketing industry. Marketing specialist helps companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products. Do not sit on the sideline! Marketing Specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you are looking for a lucrative job with room for growth, consider a certificate as a marketing specialist.

Career Information


Advertising and Promotions Managers

Career Projections

The number of jobs in this field is expected to increase by 13.3% nationally and 21.3% in the State of Georgia over the next several years. Estimated salaries in this field start at $40,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually. 

Career Coach

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Admission Requirements

General College Admissions Requirements

Program Contact Information

Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I


Program Length and Cost

Minimum Program Length in Semester Terms: 1 term
Program Credit Hours: 12
Estimated Program Cost: $2,110

Course Outline


Occupational Courses (9 Credits)

MKTG 1100Principles of Marketing


MKTG 1160Professional Selling


MKTG 1190Integrated Marketing Comm.


Occupational Course Option – Select one of the following (3 Credits)

MKTG 1210Services Marketing


MKTG 2000International Marketing


MKTG 2180Principles Of Sports Marketing


MKTG 2300Marketing Management


MKTG 2500Exploring Social Media


HRTM 1201Hospitality Marketing


COSM 1120Salon Management


DMPT 2115Advertising&Promotional Design


Total Credit Hours: 12


Program Outcomes

1. Student will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.