2020-2021 College Catalog

Small Business Marketing Manager TCC

Small Business Marketing Manager TCC (Major Code: SB51)

Program Description

If you have any intentions of starting, operating or managing a business, this is the right opportunity for you. This program prepares you for the day-to-day responsibilities of small business managers that can be found in nearly any industry. You may think this is simple, however being a Small Business Manager entails more than any simple term can describe. Regardless of the industry or the size of the small business, a small business manager's job includes having a understanding of the company's business model, finances, human resources, and the market conditions. These professionals serve as the face of the business and are responsible for creating business relationships with vendors, suppliers, distributors, and customers. This is the right opportunity for you if you want to increase your business knowledge, organizational skills, leadership abilities, supervisory skills and abilities to market and operate a company.

Career Information


Marketing Manager

Career Projections

The number of jobs in this field is expected to increase by 0.1% nationally and 16.5% in the State of Georgia over the next several years. Estimated salaries in this field start at $44,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually. 

Career Coach

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Admission Requirements

General College Admissions Requirements

Program Contact Information

Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I


Program Length and Cost

Minimum Program Length in Semester Terms: 2 terms
Program Credit Hours: 15
Estimated Program Cost: $2,811

Course Outline


Occupational Courses (15 Credits)

MKTG 1100Principles of Marketing


MKTG 1130Business Regs and Compliance


MKTG 1160Professional Selling


MKTG 1190Integrated Marketing Comm.


MKTG 2010Small Business Management


Total Credit Hours: 15


Program Outcomes

1. Graduates will be able to utilize technological resources for maximizing marketing effectiveness.
2. Graduates will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.