2020-2021 College Catalog

Social Media Specialist TCC

Social Media Specialist TCC (Major Code: SMF1)

Program Description

Social media marketing centers on efforts to create and distribute content through social media outlets that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program outlines the fundamentals of computer/ internet use, marketing and promotion, and social media marketing. Marketing through social media has become increasingly popular, and this TCC will allow students to examine the fundamentals of this growing phenomenon.

Career Information


Advertising and Promotions Managers

Career Projections

The number of jobs in this field is expected to increase by 13.3% nationally and 21.3% in the State of Georgia over the next several years. Estimated salaries in this field start at $40,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually. 

Career Coach

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Admission Requirements

General College Admissions Requirements

Program Contact Information

Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I


Program Length and Cost

Minimum Program Length in Semester Terms: 1 term
Program Credit Hours: 15
Estimated Program Cost: $2,342

Course Outline



COMP 1000Intro to Computers


MKTG 1100Principles of Marketing


MKTG 2500Exploring Social Media


MKTG 1190Integrated Marketing Comm.


Total Credit Hours:12

Total Credit Hours: 12

Program Outcomes

1. Student will be able to demonstrate proficiency using various social media applications and categories of social media.
2. Student will be able to apply basic marketing and communication strategies using social media applications.
3. Student will be able to create and implement a marketing plan utilizing social media applications.