2021-2022 College Catalog

Advertising Layout Specialist TCC

Advertising Layout Specialist TCC (Major Code: AL61)

Program Description

Ever flipped through magazine ads and wanted to be a part of that world? Or looked at a billboard and thought you could do a better job? The Advertising Layout Specialist Certificate program prepares students for entry-level positions in advertising. Coursework focuses on Adobe Photoshop, Illustrator and InDesign, as well as design for marketing and basic photography for ads.

Career Information

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Admission Requirements

General College Admissions Requirements

Program Contact Information

Karen Shacham

Director, Design and Media Production

Academic Building C1110V

kshacham@atlantatech.edu

404-225-4552

Program Length and Cost

Minimum Program Length in Semester Terms: 2 Terms

Credit Hours: 35

Estimated Program Cost: $3,384

Course Outline

Occupational Courses (28 Credits)

DMPT 1000Introduction to Design

4

DMPT 1005Vector Graphics

4

DMPT 1010Raster Imaging

4

DMPT 1055Introduction to Media Technology

4

DMPT 2105Page Layout

4

DMPT 2115Advertising and Promotional Design

4

DMPT 2100Identity Design

4

Select two of the following (7 Credits)

DMPT 1020Introduction to Photography

4

DMPT 1025Production Photography

4

DMPT 2125Advanced Raster Imaging

4

MKTG 1190Integrated Marketing Communications

3

Total Credit Hours: 35

 

Program Outcomes

1. The graduate will be able to demonstrate the ability to create logos.
2. The graduate will be able to demonstrate the ability to create and modify page layouts.
3. The graduate will be able to demonstrate the ability to create and modify advertising and promotional designs.