2022-2023 College Catalog

Design and Media Production Technology AAS

Design and Media Production Technology AAS (Major Code: DAM3)

Program Description

If you've ever dreamed of a career that utilizes and values your creative abilities, Atlanta Technical College's Design and Media Production degree program will change the way you think about work. Offering specializations in Video Production, Post Production, and Graphic Design, the program focuses on honing students' raw creative energy into marketable skill sets. We use a hands on approach to learning the tools of the trade and students will be able to jump right into classes in their field from the very first semester. Throughout the course of study, students will develop portfolio pieces that they will use to seek employment upon graduation. Graduates may potentially work at in-house corporate or government marketing departments, at advertising firms, as freelancers or even on film sets.

Video Production trains students to be content creators in the age of digital filmmaking. In its first half, the program focuses on camera operation, lighting, the use of audio equipment, and basic editing. In the second half, once students have mastered the tools, the emphasis shifts to the art of storytelling in a moving visual medium. Graduates will able to produce films, music videos, web series, commercials, and any other type of video content.

Post-Production Technology prepares students for entry-level positions as video and film editors, motion graphics artists or visual effects artists. Students may also basic post-audio and color grading operations. Heavy emphasis will be placed on Adobe Premiere and After Effects, with more basic introductions to Pro Tools and Davinci Resolve. Students will work to develop a portfolio of finished film work, or material that integrates 2D and 3D design elements with live footage, audio, and visual effects. Graduates will be capable of handling the basics of the entire post-production process from start to finish.

Graphic Design prepares students for a rapidly growing industry fueled by increasing commercial activity in the digital space. Students will learn Adobe Photoshop, Illustrator and InDesign, and will focus on a wide variety of design projects including logos, advertisements, web graphics, flyers, brochures, business cards, book covers, posters, and much more.

Career Information

Design and Media Production- Film and Video

Occupation

Film and Video Editors

Career Projections

The number of jobs in this field is expected to increase by 18.3% nationally and 39.2% in the State of Georgia over the next several years. Estimated salaries in this field start at $57,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.

Career Coach

Please select the following link to review additional career information on Career Coach.

Design and Media Production- Graphic Design

Occupation

Graphic Designers

Career Projections

The number of jobs in this field is expected to increase by 1% nationally and 7% in the State of Georgia over the next several years. Estimated salaries in this field start at $45,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.

Career Coach

Please select the following link to review additional career information on Career Coach.

Design and Media Production- Post-Production

Occupation

Producers and Directors

Career Projections

The number of jobs in this field is expected to increase by 7.1% nationally and 7.6% in the State of Georgia over the next several years. Estimated salaries in this field start at $35,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.

Career Coach

Please select the following link to review additional career information on Career Coach.

Admission Requirements

General College Admissions Requirements

Program Contact Information

Karen Shacham

Director, Design and Media Production

Academic Building C1110V

kshacham@atlantatech.edu

404-225-4552

Trent Lumpkin
Instructor, Design and Media Production
Academic Building C1110H
tlumpkin@atlantatech.edu
404-225-4540

Program Length and Cost

Minimum Program Length in Semester Terms: 5 Terms

Credit Hours: 65

Estimated Program Cost: $10,500

Required Courses

General Education Courses (15 Credits)

Area I – Language Arts/Communication- (3 Credits)

ENGL 1101Composition and Rhetoric

3

Area II - Social/Behavioral Sciences - (3 Credits)

Select an Area II Social/Behavioral Sciences course:

General Education Courses - Associate Degree

XXXX xxxxSocial-Behavioral Science Elective

3

Area III - Natural Sciences/Mathematics - (3 Credits)

Select one of the following Math Courses

MATH 1111College Algebra

3

Or

MATH 1100Quantitative Skills and Reasoning

3

Or

MATH 1101Mathematical Modeling

3

Or

MATH 1103Quantitative Skills and Reasoning

3

Area IV - Humanities/Fine Arts - (3 Credits)

Select an Area IV Humanities/Fine Arts course:

General Education Courses - Associate Degree

XXXX xxxxHumanities-Fine Arts Elective

3

General Education Core Elective- (3 Credits)

Select a General Education Course that has not already been used to meet a requirement (3 credits)

General Education Courses - Associate Degree

XXXX xxxxGeneral Education Elective

3

Occupational Courses (23 Credits)

FYES 1001First Year Experience Seminar

3

DMPT 1000Introduction to Design

4

DMPT 1005Vector Graphics

4

DMPT 1010Raster Imaging

4

DMPT 1055Introduction to Media Technology

4

DMPT 2930Exit Review

4

Select one of the following Specializations

 

Graphic Design and Prepress (27 Credits)

DMPT 2100Identity Design

4

DMPT 2105Page Layout

4

DMPT 2110Publication Design

4

DMPT 2115Advertising and Promotional Design

4

DMPT 2120Prepress and Output

4

DMPT XXXXDMPT Elective (4 credits)

4

DMPT XXXXDMPT Elective (3 Credits)

3

Post Production Technology (27 Credits)

DMPT 2600Basic Video Editing

4

DMPT 2605Introduction to Video Compositing and Broadcast Animation

4

Complete 5 of the following courses for a min. of 19 credits
DMPT 1040Intro. to Animation

4

DMPT 1600Introduction to Video Production

4

DMPT 2610Intermediate Video Compositing and Broadcast Animation

4

DMPT 2615Intermediate Video Editing

4

DMPT 2625DVD Authoring

4

DMPT 2630Post-Production Audio

4

DMPT 2640Color Grading

4

DMPT 2650Visual Effects

4

DMPT 2660Special Projects

4

DMPT 2905Practicum/Internship II

4

DMPT Guided Elective (min. 3 Credits)
DMPT XXXXDMPT Elective (3 Credits)

3

Or

DMPT XXXXDMPT Elective (4 credits)

4

Video Production (27 Credits)

 

DMPT 1600Introduction to Video Production

4

DMPT 2600Basic Video Editing

4

DMPT 2615Intermediate Video Editing

4

DMPT 2800Intermediate Video Production

4

DMPT 2805Narrative Filmmaking

4

DMPT 2810Documentary Filmmaking

4

DMPT Guided Elective (min. of 3 Credits)
DMPT XXXXDMPT Elective (3 Credits)

3

Or

DMPT XXXXDMPT Elective (4 credits)

4

Total Credit Hours: 65

 

Program Outcomes

1. The graduate will be able to demonstrate the ability to perform composition and layout.
2. The graduate will be able to demonstrate the ability to create and modify vector images.
3. The graduate will be able to demonstrate the ability to create and modify raster images.
4. Graphic Design and Prepress: The graduate will be able to demonstrate the ability to create and modify page layouts and images, and prepare files for output.
5. Printing Operations: he graduate will be able to demonstrate the ability to prepare a job for print, set up a printing machine and operate a printing machine.
6. Web Interface Design: The graduate will be able to demonstrate the ability to develop websites, create and modify images, and create animations.
7. Computer Animation: The graduate will be able to demonstrate the ability to create 3D models, create and modify textures and lighting.
8. Motion Graphics: The graduate will be able to demonstrate the ability to edit video and audio, create and modify composite video, and create and modify broadcast animations.
9. Photography: The graduate will be able to demonstrate the ability to use lighting, produce portrait and product photography, and perform raster image compositing and editing.
10. Video Production: The graduate will be able to demonstrate the ability to perform pre-production techniques and planning; advanced camera operation, shot composition, and camera movement; and perform post-production workflow techniques with editing software.