2022-2023 College Catalog

Marketing Management AAS

Marketing Management AAS (Major Code: MM13)

Program Description

Career Information

Admission Requirements

Program Contact Information

Program Length and Cost

Required Courses

 
ENGL 1101Composition and Rhetoric

3

And

SPCH 1101Public Speaking

3

XXXX xxxxSocial-Behavioral Science Elective

3

Select one of the following Math Courses

MATH 1111College Algebra

3

Or

MATH 1101Mathematical Modeling

3

Or

MATH 1100Quantitative Skills and Reasoning

3

Or

MATH 1103Quantitative Skills and Reasoning

3

XXXX xxxxHumanities-Fine Arts Elective

3

FYES 1001First Year Experience Seminar

3

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Business

2

COMP 1000Introduction to Computer Literacy

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2000Global Marketing

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

ACCT 2145Personal Finance

3

BUSN 1100Introduction to Keyboarding

3

BUSN 1430Desktop Publishing and Presentation Applications

4

BUSN 2170Webpage Design

2

DMPT 1000Introduction to Design

4

DMPT 2115Advertising and Promotional Design

4

HRTM 1201Hospitality Marketing

3

MGMT 2210Project Management

3

MKTG 1210Services Marketing

3

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG XXXXMarketing Elective

3

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

BUSN 2170Webpage Design

2

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 1280Introduction to Sports and Recreation Management

3

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Program Outcomes