Program Description
Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department, you will learn the necessary tools to start, operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management. Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive a diploma in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.
Career Information
Occupation
Market Research Analysts and Marketing Specialists
Career Projections
The number of jobs in this field is expected to increase by 22.5% nationally and 0.7% in the State of Georgia over the next several years. Estimated salaries in this field start at $54,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.
Career Coach
Please select the following link to review additional career information on Career Coach.
Admission Requirements
General College Admissions Requirements
Program Contact Information
Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I
404.225.4563
mroach@atlantatech.edu
Program Length and Cost
Minimum Program Length in Semester Terms: 4 terms
Program Credit Hours: 45
Estimated Program Cost: $9,725
Required Courses
General Education Courses - (8 Credits)
English Requirement - (3 Credits)
| | Select one of the following English courses | 3 |
| ENGL 1010 | Fundamentals of English I | 3 |
| | Or | |
| ENGL 1005 | Applied Technical Communication | 3 |
Math Requirement - (3 Credits)
| | Select one of the following Math Courses | |
| MATH 1012 | Foundations of Mathematics | 3 |
| | Or | |
| MATH 1005 | Applied Technical Mathematics | 3 |
| | Or | |
| MATH 1011 | Business Math | 3 |
Social/Behavioral Science Requirement - (2 Credits)
| | Select one of the following Social-Behavioral Science Courses | |
| EMPL 1000 | Interpersonal Relations and Professional Development | 2 |
| | Or | |
| PSYC 1010 | Basic Psychology | 3 |
Occupational Courses (26 Credits)
Occupational Electives – Select one of the following (3 Credits)
Select one of the following Specializations (11-12 Hours) (11 Credits)
Marketing Management (12 hours)
Select one of the following
Entrepreneurship (12 hours)
Select one of the following
e-Business (11 hours)
Select one of the following
Professional Selling (12 hours)
Select one of the following
| MKTG 1210 | Services Marketing | 3 |
| MKTG XXXX | Marketing Elective | 3 |
Sports Marketing (12 hours)
Social Media Marketing (12 hours)
Total Credit Hours: 45
Program Outcomes
1. The graduate will be able to apply professional ethics to marketing and business situations.
2. The graduate will be able to administer the principles of marketing to achieve or maintain a competitive advantage in the marketplace.
3. The graduate will be able to utilize technological resources for maximizing marketing effectiveness.
4. The graduate will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.
5. The graduate will be able to evaluate the effectiveness of marketing in the global marketplace.