2020-2021 College Catalog

Marketing Management Diploma

Marketing Management Diploma (Major Code: MM12)

Program Description

Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department, you will learn the necessary tools to start, operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management. Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive a diploma in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.

Career Information

Occupation

Market Research Analysts and Marketing Specialists

Career Projections

The number of jobs in this field is expected to increase by 22.5% nationally and 0.7% in the State of Georgia over the next several years. Estimated salaries in this field start at $54,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually. 

Career Coach

Please select the following link to review additional career information on Career Coach.

Admission Requirements

General College Admissions Requirements

Program Contact Information

Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I
404.225.4563

mroach@atlantatech.edu

Program Length and Cost

Minimum Program Length in Semester Terms: 4 terms
Program Credit Hours: 45
Estimated Program Cost: $9,725

Course Outline

 

General Education Courses (8 Credits)

ENGL 1010Fundamentals of English I

3

EMPL 1000Interpersonal Relat & Prof Dev

2

Select one of the following

MATH 1011Business Math

3

MATH 1012Foundations of Mathematics

3

Occupational Courses (26 Credits)

FYES 1001First Year Experience Seminar

3

BUSN 1190Digital Technologies in Busn

2

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regs and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Comm.

3

MKTG 2000International Marketing

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

Occupational Electives – Select one of the following (3 Credits)

ACCT 2145Personal Finance

3

BUSN 1100Introduction to Keyboarding

3

BUSN 1430Desktop Publ&Presentation Appl

4

DMPT 1000Intro/Design&Media Production

6

DMPT 2115Advertising&Promotional Design

4

HRTM 1201Hospitality Marketing

3

MKTG 1210Services Marketing

3

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

Select one of the following Specializations (11-12 Hours) (11 Credits)

Marketing Management (12 hours)

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG XXXXMarketing Elective

3

Select one of the following
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Entrepreneurship (12 hours)

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

Select one of the following
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

e-Business (11 hours)

MKTG 2210Entrepreneurship

6

BUSN 2170Webpage Design

2

Select one of the following
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Professional Selling (12 hours)

MKTG 1370Consumer Behavior

3

MKTG 1210Services Marketing

3

MKTG 2160Advanced Selling

3

Select one of the following
MKTG 1210Services Marketing

3

MKTG XXXXMarketing Elective

3

Sports Marketing (12 hours)

MKTG 1280Intro. To Sports & Recreation

3

MKTG 2080Reg. & Compliance Sports

3

MKTG 2180Principles Of Sports Marketing

3

MKTG 2280Sports Management

3

Social Media Marketing (12 hours)

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

MKTG 1370Consumer Behavior

3

MKTG XXXXMarketing Elective

3

Total Credit Hours: 45

 

Program Outcomes

1. The graduate will be able to apply professional ethics to marketing and business situations.
2. The graduate will be able to administer the principles of marketing to achieve or maintain a competitive advantage in the marketplace.
3. The graduate will be able to utilize technological resources for maximizing marketing effectiveness.
4. The graduate will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.
5. The graduate will be able to evaluate the effectiveness of marketing in the global marketplace.