Program Description
Social media marketing centers on efforts to create and distribute content through social media outlets that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program outlines the fundamentals of computer/ internet use, marketing and promotion, and social media marketing. Marketing through social media has become increasingly popular, and this TCC will allow students to examine the fundamentals of this growing phenomenon.
Career Information
Occupation
Advertising and Promotions Managers
Career Projections
The number of jobs in this field is expected to increase by 13.3% nationally and 21.3% in the State of Georgia over the next several years. Estimated salaries in this field start at $40,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.
Career Coach
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Admission Requirements
General College Admissions Requirements
Program Contact Information
Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I
404.225.4563
mroach@atlantatech.edu
Program Length and Cost
Minimum Program Length in Semester Terms: 1 term
Program Credit Hours: 15
Estimated Program Cost: $2,342
Course Outline
Courses
Total Credit Hours: 12
Program Outcomes
1. Student will be able to demonstrate proficiency using various social media applications and categories of social media.
2. Student will be able to apply basic marketing and communication strategies using social media applications.
3. Student will be able to create and implement a marketing plan utilizing social media applications.