Program Description
If you have any intentions of starting, operating or managing a business, this is the right opportunity for you. This program prepares you for the day-to-day responsibilities of small business managers that can be found in nearly any industry. You may think this is simple, however being a Small Business Manager entails more than any simple term can describe. Regardless of the industry or the size of the small business, a small business manager's job includes having a understanding of the company's business model, finances, human resources, and the market conditions. These professionals serve as the face of the business and are responsible for creating business relationships with vendors, suppliers, distributors, and customers. This is the right opportunity for you if you want to increase your business knowledge, organizational skills, leadership abilities, supervisory skills and abilities to market and operate a company.
Career Information
Occupation
Marketing Manager
Career Projections
The number of jobs in this field is expected to increase by 0.1% nationally and 16.5% in the State of Georgia over the next several years. Estimated salaries in this field start at $44,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.
Career Coach
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Admission Requirements
General College Admissions Requirements
Program Contact Information
Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I
404.225.4563
mroach@atlantatech.edu
Program Length and Cost
Minimum Program Length in Semester Terms: 2 terms
Program Credit Hours: 15
Estimated Program Cost: $2,811
Course Outline
Occupational Courses (15 Credits)
Total Credit Hours: 15
Program Outcomes
1. Graduates will be able to utilize technological resources for maximizing marketing effectiveness.
2. Graduates will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.