2021-2022 College Catalog

MKTG 2090 Marketing Research

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

Credits

3

Prerequisite

MKTG 1100;

Corequisite

None
Syllabus for this course.