2021-2022 College Catalog

MKTG 1100 Principles of Marketing

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

Credits

3

Prerequisite

None

Corequisite

None
Syllabus for this course.