Program Description
When you surf the web, watch television or flip through the pages of a magazine, you'll probably encounter the influence of the advertising and marketing industry. This program prepares you for a career as a Marketing Specialist in the advertising and marketing industry. Marketing specialist helps companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products. Do not sit on the sideline! Marketing Specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you are looking for a lucrative job with room for growth, consider a certificate as a marketing specialist.
Career Information
Occupation
Advertising and Promotions Managers
Career Projections
The number of jobs in this field is expected to increase by 13.3% nationally and 21.3% in the State of Georgia over the next several years. Estimated salaries in this field start at $40,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.
Career Coach
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Admission Requirements
General College Admissions Requirements
Program Contact Information
Michelle Roach
Program Coordinator, Business Management
Academic Building C1110I
404.225.4563
mroach@atlantatech.edu
Program Length and Cost
Minimum Program Length in Semester Terms: 1 term
Program Credit Hours: 12
Estimated Program Cost: $2,110
Required Courses
Occupational Courses (9 Credits)
Occupational Course Option – Select one of the following (3 Credits)
Total Credit Hours: 12
Program Outcomes
1. Student will be able to prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.