Program Description
The Social Media Specialist certificate prepares graduates to create and administer content on all social media platform to build an audience and ensure customer engagement. The specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Career Information
Occupation
Office and Administrative Support Workers
Career Projections
The number of jobs in this field is expected to increase by 5% nationally and 6% in the State of Georgia over the next several years. Estimated salaries in this field start at $30,000 a year.
Labor market data was compiled using Economic Modeling Specialists, international and is updated annually.
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Admission Requirements
General College Admissions Requirements
Program Contact Information
Erskine Hawkins, Jr.
Chair, Accounting and Business Administrative Technology
404-225-4553
ehawkins@atlantatech.edu
Program Length and Cost
Minimum Program Length in Semester Terms: 2 Terms
Credit Hours: 18
Estimated Program Cost: $3,684
Required Courses
Occupational Courses (18 Credits)
| COMP 1000 | Introduction to Computer Literacy | 3 |
| CIST 1510 | Web Development I | 3 |
| MKTG 1100 | Principles of Marketing | 3 |
| BUSN 1470 | Professional Communication Skills | 3 |
| MKTG 2500 | Exploring Social Media | 3 |
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| Guided Elective (min of 3 credits) | 3 |
Total Credit Hours: 18
Program Outcomes
1. Graduates will be able to develop and deliver professional and oral and written communication.2. Graduates will be able to develop web pages that include graphical elements, hyperlinks, tables, forms, and image maps
3. Graduates will be able to understand the role of marketing, marketing principles and marketing strategies used by businesses.
4. Graduates will be able to understand the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.