Design and Media Production Technology AAS
Program Description (Major Code: DAM3)
If you've ever dreamed of a career that utilizes and values your creative abilities, Atlanta Technical College's Design and Media
Production degree program will change the way you think about work. Offering specializations in Video Production, Post Production Technology, Photography, and Graphic Design, the program focuses on honing students' raw creative energy into marketable skill sets. We use a hands on approach to learning the tools of the trade and students will be able to jump right into classes in their field from the very first semester. Throughout the course of study, students will develop portfolio pieces that they will use to seek employment upon graduation. Graduates may potentially work at in-house corporate or government marketing departments, at advertising firms, as freelancers or even on film sets. Video Production trains students to be content creators in the age of digital filmmaking. In its first half, the program focuses on camera operation, lighting, the use of audio equipment, and basic editing. In the second half, once students have mastered the tools, the emphasis shifts to the art of storytelling in a moving visual medium. Graduates will able to produce films, music videos, web series, commercials, and any other type of video content.
Post-Production Technology prepares students for entry-level positions as video and film editors, motion graphics artists or visual effects artists. Students may also basic post-audio and color grading operations. Heavy emphasis will be placed on Adobe Premiere and After Effects, with more basic introductions to Pro Tools and Davinci Resolve. Students will work to develop a portfolio of finished film work, or material that integrates 2D and 3D design elements with live footage, audio, and visual effects. Graduates will be capable of handling the basics of the entire post-production process from start to finish.
Photography trains students to capture still images that may serve as commercial art. In addition to exhaustive training in camera operation, students will also focus on lighting, shooting in studio and directing models. The sequence of classes is designed to give students a taste of each major form of photography, including documentary, portraiture and shooting in controlled environments. Graduates will be capable of producing stunning photographs in a variety of scenarios.
Graphic Design prepares students for a rapidly growing industry fueled by increasing commercial activity in the digital space. Students will learn Adobe Photoshop, Illustrator and InDesign, and will focus on a wide variety of design projects including logos, advertisements, web graphics, flyers, brochures, business cards, book covers, posters, and much more.
Admissions Requirements
- Must be 16 years of age
- Completion of high school diploma or GED and submission of official transcript required to apply
- Achievement of minimum program admission scores in Reading, English, and Math
- Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.
Course Outline
Curriculum
General Education Courses (15 Credits)
Area I – Language Arts/Communication
Area II - Social/Behavioral Sciences - Select one of the following
Area III - Natural Sciences/Mathematics - Select one of the following
Area IV - Humanities/Fine Arts - Select one of the following
General Education Core Elective
Occupational Courses (23 Credits)
Select one of the following Specializations (27 Credits)
Graphic Design and Prepress
Advisor Guided/Approved Electives 3-4 Hours (3 Credits)
Photography
Advisor Guided/Approved Electives 3-4 Hours (3 Credits)
Post Production Technology
Program Specific Electives (19 Credits)
Advisor Guided/Approved Electives 3-4 Hours (3 Credits)
Video/Film Production
Advisor Guided/Approved Electives 3-4 Hours (3 Credits)
Total Credit Hours: 65
Minimum Program Length in Semester Terms: 5 Credits
Estimated Program Cost: $8,310