2019-2020 College Catalog

Marketing Management AAS

Program Description (Major Code: MM13)

Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department, you will learn the necessary tools to start operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management. Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive an Associate's degree in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.

Admissions Requirements

  • Must be 16 years of age
  • Completion of high school or GED and submission of official transcript required to apply
  • Achievement of minimum program admission scores in Reading, English, and Math
  • Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services

Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

Course Outline

ENGL 1101Composition and Rhetoric

3

SPCH 1101Public Speaking

3

PSYC 1101Introductory Psychology

3

MATH 1111College Algebra

3

MATH 1101Mathematical Modeling

3

MATH 1100Quantitative Skills&Reasoning

3

HUMN 1101Introduction to Humanities

3

FYES 1001First Year Experience Seminar

3

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Busn

2

COMP 1000Intro to Computers

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regs and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Comm.

3

MKTG 2000International Marketing

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

ACCT 2145Personal Finance

3

BUSN 1100Introduction to Keyboarding

3

BUSN 1430Desktop Publ&Presentation Appl

4

BUSN 2170Webpage Design

2

DMPT 1000Intro/Design&Media Production

6

DMPT 2115Advertising&Promotional Design

4

HRTM 1201Hospitality Marketing

3

MGMT 2210Project Management

3

MKTG 1210Services Marketing

3

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG XXXXMarketing Elective

3

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

BUSN 2170Webpage Design

2

MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 1280Intro. To Sports & Recreation

3

MKTG 2080Reg. & Compliance Sports

3

MKTG 2180Principles Of Sports Marketing

3

MKTG 2280Sports Management

3