Marketing Management Diploma
Program Description (Major Code: MM12)
Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department, you will learn the necessary tools to start, operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management. Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive a diploma in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.
Admissions Requirements
- Must be 16 years of age
- Completion of high school or GED and submission of official transcript required to apply
- Achievement of minimum program admission scores in Reading, English, and Math
- Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.
Course Outline
Curriculum
General Education Courses (8 Credits)
Select one of the following
Occupational Courses (26 Credits)
Occupational Electives – Select one of the following (3 Credits)
Select one of the following Specializations (11-12 Hours) (11 Credits)
Marketing Management (12 hours)
Select one of the following
Entrepreneurship (12 hours)
Select one of the following
e-Business (11 hours)
Select one of the following
Professional Selling (12 hours)
Select one of the following
| MKTG 1210 | Services Marketing | 3 |
| MKTG XXXX | Marketing Elective | 3 |
Sports Marketing (12 hours)
Social Media Marketing (12 hours)
Total Credit Hours: 45
Minimum Program Length in Semester Terms: 4 Credits
Estimated Program Cost: $9,725